I understand that being a leader in today's health system, it is important to understand and stay current on digital health transformation. This includes building a social media presence as part of an overall promotion, communication, and professional networking strategy. That being said, finding a balance of social media presence between my personal and professional life has definitely evolved over the years.
One common aspect between social media and health professionals is the importance of collaboration and networking. Nursing interacts with a variety of professions. In my current role as a Health Promotion Specialist, I work very closely with other regulated health professionals, for example: physicians, dietitians, dentists/hygienists, inspectors, social workers, psychiatrists and psychotherapists. I also work very closely with non-regulated health professionals such as epidemiologists, government/political leaders, communications/marketing specialists, community workers, police officers, firefighters, paramedics, and support staff. Throughout my profession, practicing in a multi-disciplinary team is the key to success. The opportunity to collaborate and share expertise with other health professionals, allows us to optimize health outcomes for our clients and the community.
Whether it is online or in-person, I have to keep in mind that there are legal and ethical
implications for the violations of privacy, confidentiality or practice standards. As a Registered Nurse in Ontario, my actions are governed/regulated by the College of Nurses of Ontario (CNO). They establish the requirements needed to practice, develops and enforces practice standards, code of conduct and enforces a self-regulating quality assurance program. Their mandate is to protect the public and ensure public safety through the regulation of nursing. To do this, they support nurses by promoting and providing tools to help us adhere to practice standards and engage in reflective practice.
I am also a member of the Registered Nurses Association of Ontario (RNAO). As a member, I am covered under their professional liability protection (PLP), cyber liability protection (CLP) and have access to legal assistance if needed. I review these annually and refer to them often to ensure I am following the requirements, especially when using a new platform.
I strive to use the 6 'P's of Social Media Use that was endorsed by the College of Nurses of Ontario several years ago: Professional, Positive, Patient/Person-free, Protect yourself, Privacy, Pause before you post. Here is a YouTube post from the College of Nurses of Ontario, although somewhat dated, it is a reminder for nurses that our legal responsibilities do not only apply when we are working with our employer(s) but also extends to our personal lives.
As a public servant, I am constantly reminded that everything I do is an extension of my employer and to ensure I do my due diligence to separate the two as much as possible, especially when using public platforms such as social media.
As health information gets increased attention on the internet, I will explore key trends and broaden my scope on how the Canadian health system expands its' digital transformation. In this innovative and ever changing digital world, I am committed to continue learning more about how I can find my balance in this digital space.
Follow me on my journey as I continue to reflect and expand my digital transformation!
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